Welcome to Leading Edge Promotions Marketing Services. This is a FREE service for all bowling centers that are running or plan to run a Leading Edge Promotions league and purchased a promotion kit. This FREE service is designed to help you get the most out of your promotion from Leading Edge Promotions. The main goals of the service are:
Increase Bowler counts
Increase business and participation from existing bowlers
Fill empty lanes
Target and attract different demographics
Increase ancillary business
Enhance the experience for both your bowlers and staff
Ultimately, increase your ROI
To accomplish these goals, your Account Executive, will work with you on a One-on-One consultive basis to help maximize your results with your promotion. The first step is to fill out a Bowling Center Profile. This will provide us with information on your center services & capabilities as well as your center environment such as competition and type of area. It will look at your past results with our promotions or similar leagues and the type of marketing tactics you currently use to promote leagues. It will also consists of a Lane Availability Chart to show us your schedule for the upcoming season.
Based on your profile, Ken Gamble or Grant Duffy will provide you with a Marketing Work-up and Action plan. He will offer league suggestions such as league targets & formats, cost & pricing options, and bowler sign up goals. In addition, specific marketing tactics will be provided for each suggestion. These marketing tactics consist of In-center and outside-center suggestions that will require as little as just time and effort to suggestions that will require an investment such as advertising and direct mailings. Ultimately, it will be up to YOU to be proactive and impliment these suggestions to get the most out of your promotion. Start working with us today!
Contact your Account Executive to take advantage of our FREE Marketing Service.
